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1 medium
nорган (напр., печатный)medium of publication журнал; печатный орган; изданиеadj1) средний2) умеренныйEnglish-Russian dictionary of scientific and technical difficulties vocabulary > medium
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2 Bewick, Thomas
SUBJECT AREA: Paper and printing[br]b. August 1753 Cherryburn House, Ovingham, Northumberland, Englandd. 8 November 1828 Gateshead, England[br]English perfecter of wood-engraving.[br]The son of a farmer, Bewick was educated locally, but his progress was unremarkable save for demonstrating an intense love of nature and of drawing. In 1767 he was apprenticed to Ralph Beilby, an engraver in Newcastle. Wood-engraving at that time was at a low ebb, restricted largely to crude decorative devices, and Hogarth, commenting on a recent book on the art, doubted whether it would ever recover. Beilby's business was of a miscellaneous character, but Bewick's interest in wood-engraving was noticed and encouraged: Beilby submitted several of his engravings to the Royal Society of Arts, which awarded a premium of £80 for them. His apprenticeship ended in 1774 and he went to London, where he readily found employment with several printers. The call of the north was too strong, however, and two years later he returned to Newcastle, entering into partnership with Beilby. With the publication of Select Fables in 1784, Bewick really showed both his expertise in the art of wood-engraving as a medium for book illustration and his talents as an artist. His engravings for the History of British Birds mark the high point of his achievement. The second volume of this work appeared in 1804, the year in which his partnership with Beilby was dissolved.The essential feature of Bewick's wood-engravings involved cutting across the grain of the wood instead of along it, as in the old woodcut technique. The wood surface thus obtained offered a much more sensitive medium for engraving than before. It paved the way for the flowering of engraving on wood, and then on steel, for the production of illustrated material for an ever wider public through the Victorian age.[br]Bibliography1864, Memoir of Thomas Bewick (autobiography, completed by his daughter). 1784, Select Fables.Further ReadingM.Weekley, 1963, Thomas Bewick, Oxford: Oxford University Press.LRD -
3 air
1. n воздух; атмосфераair current — воздушное течение, воздушный поток, поток воздуха; ветер
in the air — на воздухе, под открытым небом
2. n воздушное пространство; воздух, небоto take the air — взлететь, оторваться от земли; взмыть
3. n преим. воен. авиацияair strike — налёт авиации; удар с воздуха
4. n эфирon the air — по радио или телевидению: передаваемый в эфир
5. n атмосфера, обстановка6. n характер, манера, духhis early work bore an air of freshness and originality — его ранние работы отличались свежестью и оригинальностью
7. n лёгкий ветерок, дуновение; бризlight air — маловетрие, тихий ветер
8. n вид, выражение лица; манеры9. n обыкн. важничанье, важный вид; жеманствоairs and graces — манерность, жеманство
with a modest air — со скромным видом, скромно, сдержанно
an air of reliability — вид, внушающий доверие
10. n муз. мотив, мелодия, напев11. n муз. партия сопрано или дисканта12. n муз. ария; соло13. n муз. песнь, песня14. n муз. гласность, известностьto take air — стать общеизвестным, получить огласку
15. n муз. авиапочтовая маркаthe contract is still up in the air — неизвестно, будет ли заключён контракт; заключение контракта ещё висит в воздухе; б) огорчаться, беспокоиться, тревожиться; сердиться, гневаться; быть взволнованным
he gives the air to opinions he does not agree with — он сбрасывает со счетов мнения, с которыми он не согласен
16. a воздушныйair inclusive tour — воздушная перевозка типа "инклюзив тур"
17. a наполненный воздухом18. a пневматический, воздушный19. a авиационный, воздушный; лётныйair bombardment — воздушная бомбардировка, воздушный налёт
air navigation — аэронавигация, самолётовождение
20. a связанный с ВВС21. v проветривать, вентилировать22. v сушить, просушивать23. v выставлять напоказ; заявлять во всеуслышание, провозглашатьair defense — противовоздушная оборона, ПВО
24. v обсуждать, «вентилировать»25. v выгуливать, выводить на прогулку, на свежий воздух26. v разг. передавать в эфир; транслировать по радио или телевидению; вещать27. a шотл. ранний; прежнийСинонимический ряд:1. atmosphere (noun) ambience; atmosphere; aura; ether; feel; feeling; medium; mood; oxygen; ozone; semblance; smell; stratosphere; tone2. attitude (noun) affectation; appearance; aspect; attitude; behavior; behaviour; carriage; look3. bearing (noun) address; bearing; comportment; demeanor; demeanour; deportment; manner; mien; port; presence; set; style4. melody (noun) aria; descant; diapason; lay; measure; melisma; melodia; melody; song; strain; tune; warble5. publication (noun) circulation; disclosure; dissemination; publication; publicity6. sky (noun) firmament; heaven; sky7. wind (noun) blow; breath; breeze; draft; gust; puff; ventilation; wind; zephyr8. broadcast (verb) broadcast; disclose; display; publish; relay; report; televise; tell; transmit9. divulge (verb) divulge; expose; reveal10. express (verb) declare; express; give; proclaim; put; state11. release (verb) release; vent; voice12. ventilate (verb) aerate; fan; freshen; oxygenate; purify; ventilateАнтонимический ряд: -
4 enclosed switchboard
закрытый щит
—
[Я.Н.Лугинский, М.С.Фези-Жилинская, Ю.С.Кабиров. Англо-русский словарь по электротехнике и электроэнергетике, Москва, 1999 г.]Тематики
- электротехника, основные понятия
EN
НКУ защищенное
НКУ закрытое со всех сторон (за возможным исключением монтажной поверхности), в котором после его установки обеспечивается степень защиты не менее IP2X.
[ ГОСТ Р 51321. 1-2000 ( МЭК 60439-1-92)]
защищенное НКУ
НКУ, конструкция которого обеспечивает требуемую степень защиты со всех сторон от прикосновения к частям, находящимся под напряжением (за исключением монтажной поверхности).
[ ГОСТ Р МЭК 61439.1-2013]EN
enclosed assembly (of switchgear and controlgear)
an assembly enclosed on all sides, top and bottom in such a manner as to provide a specified degree of protection
NOTE – The mounting surface may form a part of the enclosure when specified in the relevant publication.
[IEV number 441-12-02]FR
ensemble (d'appareillage de connexion et de commande)
sous enveloppe
ensemble comportant une paroi sur toutes ses faces latérales, supérieure et inférieure, de façon à assurer un degré de protection spécifié
NOTE – La surface de montage peut faire partie de l'enveloppe lorsqu'une publication particulière le spécifie.
[IEV number 441-12-0
Шкаф - защищенное НКУ, предназначенное для установки на полу
Safety enclosed boards are used for most new installations. Common terms used to designate equipment of this type are metal-enclosed switchgear and metal-clad switchgear.
Most safety enclosed boards are of the unit or sectional type. They consist of a combination of the desired number and type of standardized unit sections.
Each section is a standard factory-assembled combination of a formed steel panel and apparatus mounted on a steel framework.
Safety enclosed switchgear may be classified with respect to purpose of application as follows:
1. General medium- or high-voltage switchgear
2. Primary unit substations
3. Rectifier unit substations
4. Secondary unit substations or power centers
5. General low-voltage switchgear
6. Low-voltage distribution switchboards
7. Motor-control-center switchboards
[American electricians’ handbook]Тематики
- НКУ (шкафы, пульты,...)
Классификация
>>>Обобщающие термины
Синонимы
EN
- enclosed assembly (of switchgear and controlgear)
- enclosed switchboard
- safety enclosed board
- safety enclosed switchgear
DE
FR
Англо-русский словарь нормативно-технической терминологии > enclosed switchboard
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5 enclosed assembly (of switchgear and controlgear)
НКУ защищенное
НКУ закрытое со всех сторон (за возможным исключением монтажной поверхности), в котором после его установки обеспечивается степень защиты не менее IP2X.
[ ГОСТ Р 51321. 1-2000 ( МЭК 60439-1-92)]
защищенное НКУ
НКУ, конструкция которого обеспечивает требуемую степень защиты со всех сторон от прикосновения к частям, находящимся под напряжением (за исключением монтажной поверхности).
[ ГОСТ Р МЭК 61439.1-2013]EN
enclosed assembly (of switchgear and controlgear)
an assembly enclosed on all sides, top and bottom in such a manner as to provide a specified degree of protection
NOTE – The mounting surface may form a part of the enclosure when specified in the relevant publication.
[IEV number 441-12-02]FR
ensemble (d'appareillage de connexion et de commande)
sous enveloppe
ensemble comportant une paroi sur toutes ses faces latérales, supérieure et inférieure, de façon à assurer un degré de protection spécifié
NOTE – La surface de montage peut faire partie de l'enveloppe lorsqu'une publication particulière le spécifie.
[IEV number 441-12-0
Шкаф - защищенное НКУ, предназначенное для установки на полу
Safety enclosed boards are used for most new installations. Common terms used to designate equipment of this type are metal-enclosed switchgear and metal-clad switchgear.
Most safety enclosed boards are of the unit or sectional type. They consist of a combination of the desired number and type of standardized unit sections.
Each section is a standard factory-assembled combination of a formed steel panel and apparatus mounted on a steel framework.
Safety enclosed switchgear may be classified with respect to purpose of application as follows:
1. General medium- or high-voltage switchgear
2. Primary unit substations
3. Rectifier unit substations
4. Secondary unit substations or power centers
5. General low-voltage switchgear
6. Low-voltage distribution switchboards
7. Motor-control-center switchboards
[American electricians’ handbook]Тематики
- НКУ (шкафы, пульты,...)
Классификация
>>>Обобщающие термины
Синонимы
EN
- enclosed assembly (of switchgear and controlgear)
- enclosed switchboard
- safety enclosed board
- safety enclosed switchgear
DE
FR
Англо-русский словарь нормативно-технической терминологии > enclosed assembly (of switchgear and controlgear)
-
6 safety enclosed board
НКУ защищенное
НКУ закрытое со всех сторон (за возможным исключением монтажной поверхности), в котором после его установки обеспечивается степень защиты не менее IP2X.
[ ГОСТ Р 51321. 1-2000 ( МЭК 60439-1-92)]
защищенное НКУ
НКУ, конструкция которого обеспечивает требуемую степень защиты со всех сторон от прикосновения к частям, находящимся под напряжением (за исключением монтажной поверхности).
[ ГОСТ Р МЭК 61439.1-2013]EN
enclosed assembly (of switchgear and controlgear)
an assembly enclosed on all sides, top and bottom in such a manner as to provide a specified degree of protection
NOTE – The mounting surface may form a part of the enclosure when specified in the relevant publication.
[IEV number 441-12-02]FR
ensemble (d'appareillage de connexion et de commande)
sous enveloppe
ensemble comportant une paroi sur toutes ses faces latérales, supérieure et inférieure, de façon à assurer un degré de protection spécifié
NOTE – La surface de montage peut faire partie de l'enveloppe lorsqu'une publication particulière le spécifie.
[IEV number 441-12-0
Шкаф - защищенное НКУ, предназначенное для установки на полу
Safety enclosed boards are used for most new installations. Common terms used to designate equipment of this type are metal-enclosed switchgear and metal-clad switchgear.
Most safety enclosed boards are of the unit or sectional type. They consist of a combination of the desired number and type of standardized unit sections.
Each section is a standard factory-assembled combination of a formed steel panel and apparatus mounted on a steel framework.
Safety enclosed switchgear may be classified with respect to purpose of application as follows:
1. General medium- or high-voltage switchgear
2. Primary unit substations
3. Rectifier unit substations
4. Secondary unit substations or power centers
5. General low-voltage switchgear
6. Low-voltage distribution switchboards
7. Motor-control-center switchboards
[American electricians’ handbook]Тематики
- НКУ (шкафы, пульты,...)
Классификация
>>>Обобщающие термины
Синонимы
EN
- enclosed assembly (of switchgear and controlgear)
- enclosed switchboard
- safety enclosed board
- safety enclosed switchgear
DE
FR
Англо-русский словарь нормативно-технической терминологии > safety enclosed board
-
7 safety enclosed switchgear
НКУ защищенное
НКУ закрытое со всех сторон (за возможным исключением монтажной поверхности), в котором после его установки обеспечивается степень защиты не менее IP2X.
[ ГОСТ Р 51321. 1-2000 ( МЭК 60439-1-92)]
защищенное НКУ
НКУ, конструкция которого обеспечивает требуемую степень защиты со всех сторон от прикосновения к частям, находящимся под напряжением (за исключением монтажной поверхности).
[ ГОСТ Р МЭК 61439.1-2013]EN
enclosed assembly (of switchgear and controlgear)
an assembly enclosed on all sides, top and bottom in such a manner as to provide a specified degree of protection
NOTE – The mounting surface may form a part of the enclosure when specified in the relevant publication.
[IEV number 441-12-02]FR
ensemble (d'appareillage de connexion et de commande)
sous enveloppe
ensemble comportant une paroi sur toutes ses faces latérales, supérieure et inférieure, de façon à assurer un degré de protection spécifié
NOTE – La surface de montage peut faire partie de l'enveloppe lorsqu'une publication particulière le spécifie.
[IEV number 441-12-0
Шкаф - защищенное НКУ, предназначенное для установки на полу
Safety enclosed boards are used for most new installations. Common terms used to designate equipment of this type are metal-enclosed switchgear and metal-clad switchgear.
Most safety enclosed boards are of the unit or sectional type. They consist of a combination of the desired number and type of standardized unit sections.
Each section is a standard factory-assembled combination of a formed steel panel and apparatus mounted on a steel framework.
Safety enclosed switchgear may be classified with respect to purpose of application as follows:
1. General medium- or high-voltage switchgear
2. Primary unit substations
3. Rectifier unit substations
4. Secondary unit substations or power centers
5. General low-voltage switchgear
6. Low-voltage distribution switchboards
7. Motor-control-center switchboards
[American electricians’ handbook]Тематики
- НКУ (шкафы, пульты,...)
Классификация
>>>Обобщающие термины
Синонимы
EN
- enclosed assembly (of switchgear and controlgear)
- enclosed switchboard
- safety enclosed board
- safety enclosed switchgear
DE
FR
Англо-русский словарь нормативно-технической терминологии > safety enclosed switchgear
-
8 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
9 AMP
1) Компьютерная техника: Audio Mpeg Player, Automated Modular Platform2) Авиация: Программа технического обслуживания ВС (Aircraft Maintenance Programme), Airline Maintenance Procedure3) Морской термин: Alternative Maritime Power4) Военный термин: Acquisition Master Plan, Allied Mining and Mine Countermeasures Publication, American Military Police, Amplification, Army Military Police, Army Mobilization Plan, Army Modernization Plan, Army materiel plan, Automated Message Processing, acquisition management plan, adaptive microwave proximity, additional military production, advanced Minuteman platform, advanced Minuteman platform AMOSS, adaptive mission oriented software system, advanced management program, advanced manned penetrator, advanced multipurpose, aircraft/missile project, altitude manned penetrator, annual material plan, army mine planter, assisted maintenance period, aviation modernization program, avionics modernization program, Analysis of Mobility Platform (model)5) Техника: Association of microelectronic professionals, accident management procedures, active medium propagation, adenosine monophosphate, avalanche mode photodiode, average melting point6) Шутливое выражение: Another Mpeg Page7) Ветеринария: Americans for Medical Progress8) Музыка: Alternative Music Pub9) Телекоммуникации: Administrative Module Processor, амплитуда, Active Monitor Present (Token Ring)10) Сокращение: Advanced Management Program (at W. F. Bolger Management Academy and others), Advanced Modular Processor, Air Member for Personnel, Aircraft Mishap Prevention programme (USA), Airlift Master Plan, Area Mail Processing, Army Modernization Plan (US Army), Automated Mission Planning, Aviation Modernization Plan (US Army)11) Вычислительная техника: Advanced Metal Powder, асимметричная мультипроцессорная обработка12) Нефть: average market price13) Генетика: АМФ (нуклеотид, состоящий из аденина, рибозы и одного остатка фосфорной кислоты, в результате фосфорилирования образует АДФ и затем АТФ, что сопровождается накоплением энергии; одной из форм А. является циклический АМФ), аденозинмонофосфат14) Фирменный знак: Advanced Media Productions16) Образование: Activity Motivation Program17) Сетевые технологии: Active Measurement Program, Archive Management Package, asymmetric multiprocessing, asymmetrical multiprocessing18) Полимеры: acrylic multipolymer, adenosinemonophosphate, aminomethylpropane19) Авиационная медицина: adenosine-5'-monophosphate -
10 Amp
1) Компьютерная техника: Audio Mpeg Player, Automated Modular Platform2) Авиация: Программа технического обслуживания ВС (Aircraft Maintenance Programme), Airline Maintenance Procedure3) Морской термин: Alternative Maritime Power4) Военный термин: Acquisition Master Plan, Allied Mining and Mine Countermeasures Publication, American Military Police, Amplification, Army Military Police, Army Mobilization Plan, Army Modernization Plan, Army materiel plan, Automated Message Processing, acquisition management plan, adaptive microwave proximity, additional military production, advanced Minuteman platform, advanced Minuteman platform AMOSS, adaptive mission oriented software system, advanced management program, advanced manned penetrator, advanced multipurpose, aircraft/missile project, altitude manned penetrator, annual material plan, army mine planter, assisted maintenance period, aviation modernization program, avionics modernization program, Analysis of Mobility Platform (model)5) Техника: Association of microelectronic professionals, accident management procedures, active medium propagation, adenosine monophosphate, avalanche mode photodiode, average melting point6) Шутливое выражение: Another Mpeg Page7) Ветеринария: Americans for Medical Progress8) Музыка: Alternative Music Pub9) Телекоммуникации: Administrative Module Processor, амплитуда, Active Monitor Present (Token Ring)10) Сокращение: Advanced Management Program (at W. F. Bolger Management Academy and others), Advanced Modular Processor, Air Member for Personnel, Aircraft Mishap Prevention programme (USA), Airlift Master Plan, Area Mail Processing, Army Modernization Plan (US Army), Automated Mission Planning, Aviation Modernization Plan (US Army)11) Вычислительная техника: Advanced Metal Powder, асимметричная мультипроцессорная обработка12) Нефть: average market price13) Генетика: АМФ (нуклеотид, состоящий из аденина, рибозы и одного остатка фосфорной кислоты, в результате фосфорилирования образует АДФ и затем АТФ, что сопровождается накоплением энергии; одной из форм А. является циклический АМФ), аденозинмонофосфат14) Фирменный знак: Advanced Media Productions16) Образование: Activity Motivation Program17) Сетевые технологии: Active Measurement Program, Archive Management Package, asymmetric multiprocessing, asymmetrical multiprocessing18) Полимеры: acrylic multipolymer, adenosinemonophosphate, aminomethylpropane19) Авиационная медицина: adenosine-5'-monophosphate -
11 amp
1) Компьютерная техника: Audio Mpeg Player, Automated Modular Platform2) Авиация: Программа технического обслуживания ВС (Aircraft Maintenance Programme), Airline Maintenance Procedure3) Морской термин: Alternative Maritime Power4) Военный термин: Acquisition Master Plan, Allied Mining and Mine Countermeasures Publication, American Military Police, Amplification, Army Military Police, Army Mobilization Plan, Army Modernization Plan, Army materiel plan, Automated Message Processing, acquisition management plan, adaptive microwave proximity, additional military production, advanced Minuteman platform, advanced Minuteman platform AMOSS, adaptive mission oriented software system, advanced management program, advanced manned penetrator, advanced multipurpose, aircraft/missile project, altitude manned penetrator, annual material plan, army mine planter, assisted maintenance period, aviation modernization program, avionics modernization program, Analysis of Mobility Platform (model)5) Техника: Association of microelectronic professionals, accident management procedures, active medium propagation, adenosine monophosphate, avalanche mode photodiode, average melting point6) Шутливое выражение: Another Mpeg Page7) Ветеринария: Americans for Medical Progress8) Музыка: Alternative Music Pub9) Телекоммуникации: Administrative Module Processor, амплитуда, Active Monitor Present (Token Ring)10) Сокращение: Advanced Management Program (at W. F. Bolger Management Academy and others), Advanced Modular Processor, Air Member for Personnel, Aircraft Mishap Prevention programme (USA), Airlift Master Plan, Area Mail Processing, Army Modernization Plan (US Army), Automated Mission Planning, Aviation Modernization Plan (US Army)11) Вычислительная техника: Advanced Metal Powder, асимметричная мультипроцессорная обработка12) Нефть: average market price13) Генетика: АМФ (нуклеотид, состоящий из аденина, рибозы и одного остатка фосфорной кислоты, в результате фосфорилирования образует АДФ и затем АТФ, что сопровождается накоплением энергии; одной из форм А. является циклический АМФ), аденозинмонофосфат14) Фирменный знак: Advanced Media Productions16) Образование: Activity Motivation Program17) Сетевые технологии: Active Measurement Program, Archive Management Package, asymmetric multiprocessing, asymmetrical multiprocessing18) Полимеры: acrylic multipolymer, adenosinemonophosphate, aminomethylpropane19) Авиационная медицина: adenosine-5'-monophosphate -
12 Cousteau, Jacques-Yves
SUBJECT AREA: Ports and shipping[br]b. 11 June 1910 Saint-André-de-Cubzac, France[br]French marine explorer who invented the aqualung.[br]He was the son of a country lawyer who became legal advisor and travelling companion to certain rich Americans. At an early age Cousteau acquired a love of travel, of the sea and of cinematography: he made his first film at the age of 13. After an interrupted education he nevertheless passed the difficult entrance examination to the Ecole Navale in Brest, but his naval career was cut short in 1936 by injuries received in a serious motor accident. For his long recuperation he was drafted to Toulon. There he met Philippe Tailliez, a fellow naval officer, and Frédéric Dumas, a champion spearfisher, with whom he formed a long association and began to develop his underwater swimming and photography. He apparently took little part in the Second World War, but under cover he applied his photographic skills to espionage, for which he was awarded the Légion d'honneur after the war.Cousteau sought greater freedom of movement underwater and, with Emile Gagnan, who worked in the laboratory of Air Liquide, he began experimenting to improve portable underwater breathing apparatus. As a result, in 1943 they invented the aqualung. Its simple design and robust construction provided a reliable and low-cost unit and revolutionized scientific and recreational diving. Gagnan shunned publicity, but Cousteau revelled in the new freedom to explore and photograph underwater and exploited the publicity potential to the full.The Undersea Research Group was set up by the French Navy in 1944 and, based in Toulon, it provided Cousteau with the Opportunity to develop underwater exploration and filming techniques and equipment. Its first aims were minesweeping and exploration, but in 1948 Cousteau pioneered an extension to marine archaeology. In 1950 he raised the funds to acquire a surplus US-built minesweeper, which he fitted out to further his quest for exploration and adventure and named Calypso. Cousteau also sought and achieved public acclaim with the publication in 1953 of The Silent World, an account of his submarine observations, illustrated by his own brilliant photography. The book was an immediate success and was translated into twenty-two languages. In 1955 Calypso sailed through the Red Sea and the western Indian Ocean, and the outcome was a film bearing the same title as the book: it won an Oscar and the Palme d'Or at the Cannes film festival. This was his favoured medium for the expression of his ideas and observations, and a stream of films on the same theme kept his name before the public.Cousteau's fame earned him appointment by Prince Rainier as Director of the Oceanographie Institute in Monaco in 1957, a post he held until 1988. With its museum and research centre, it offered Cousteau a useful base for his worldwide activities.In the 1980s Cousteau turned again to technological development. Like others before him, he was concerned to reduce ships' fuel consumption by harnessing wind power. True to form, he raised grants from various sources to fund research and enlisted technical help, namely Lucien Malavard, Professor of Aerodynamics at the Sorbonne. Malavard designed a 44 ft (13.4 m) high non-rotating cylinder, which was fitted onto a catamaran hull, christened Moulin à vent. It was intended that its maiden Atlantic crossing in 1983 should herald a new age in ship propulsion, with large royalties to Cousteau. Unfortunately the vessel was damaged in a storm and limped to the USA under diesel power. A more robust vessel, the Alcyone, was fitted with two "Turbosails" in 1985 and proved successful, with a 40 per cent reduction in fuel consumption. However, oil prices fell, removing the incentive to fit the new device; the lucrative sales did not materialize and Alcyone remained the only vessel with Turbosails, sharing with Calypso Cousteau's voyages of adventure and exploration. In September 1995, Cousteau was among the critics of the decision by the French President Jacques Chirac to resume testing of nuclear explosive devices under the Mururoa atoll in the South Pacific.[br]Principal Honours and DistinctionsLégion d'honneur. Croix de Guerre with Palm. Officier du Mérite Maritime and numerous scientific and artistic awards listed in such directories as Who's Who.Bibliography1953, The Silent World.1972, The Ocean World of Jacques Cousteau, 21 vols.Further ReadingR.Munson, 1991, Cousteau, the Captain and His World, London: Robert Hale (published in the USA 1989).LRD -
13 Gutenberg, Johann Gensfleisch zum
SUBJECT AREA: Paper and printing[br]b. c. 1394–9 Mainz, Germanyd. 3 February 1468 Mainz, Germany[br]German inventor of printing with movable type.[br]Few biographical details are known of Johann Gensfleisch zum Gutenberg, yet it has been said that he was responsible for Germany's most notable contribution to civilization. He was a goldsmith by trade, of a patrician family of the city of Mainz. He seems to have begun experiments on printing while a political exile in Strasbourg c. 1440. He returned to Mainz between 1444 and 1448 and continued his experiments, until by 1450 he had perfected his invention sufficiently to justify raising capital for its commercial exploitation.Circumstances were propitious for the invention of printing at that time. Rises in literacy and prosperity had led to the formation of a social class with the time and resources to develop a taste for reading, and the demand for reading matter had outstripped the ability of the scribes to satisfy it. The various technologies required were well established, and finally the flourishing textile industry was producing enough waste material, rag, to make paper, the only satisfactory and cheap medium for printing. There were others working along similar lines, but it was Gutenberg who achieved the successful adaptation and combination of technologies to arrive at a process by which many identical copies of a text could be produced in a wide variety of forms, of which the book was the most important. Gutenberg did make several technical innovations, however. The two-piece adjustable mould for casting types of varying width, from T to "M", was ingenious. Then he had to devise an oil-based ink suitable for inking metal type, derived from the painting materials developed by contemporary Flemish artists. Finally, probably after many experiments, he arrived at a metal alloy of distinctive composition suitable for casting type.In 1450 Gutenberg borrowed 800 guldens from Johannes Fust, a lawyer of Mainz, and two years later Fust advanced a further 800 guldens, securing for himself a partnership in Gutenberg's business. But in 1455 Fust foreclosed and the bulk of Gutenberg's equipment passed to Peter Schöffer, who was in the service of Fust and later married his daughter. Like most early printers, Gutenberg seems not to have appreciated, or at any rate to have been able to provide for, the great dilemma of the publishing trade, namely the outlay of considerable capital in advance of each publication and the slowness of the return. Gutenberg probably retained only the type for the 42- and 36-line bibles and possibly the Catholicon of 1460, an encyclopedic work compiled in the thirteenth century and whose production pointed the way to printing's role as a means of spreading knowledge. The work concluded with a short descriptive piece, or colophon, which is probably by Gutenberg himself and is the only output of his mind that we have; it manages to omit the names of both author and printer.Gutenberg seems to have abandoned printing after 1460, perhaps due to failing eyesight as well as for financial reasons, and he suffered further loss in the sack of Mainz in 1462. He received a kind of pension from the Archbishop in 1465, and on his death was buried in the Franciscan church in Mainz. The only major work to have issued for certain from Gutenberg's workshop is the great 42-line bible, begun in 1452 and completed by August 1456. The quality of this Graaf piece of printing is a tribute to Gutenberg's ability as a printer, and the soundness of his invention is borne out by the survival of the process as he left it to the world, unchanged for over three hundred years save in minor details.[br]Further ReadingA.Ruppel, 1967, Johannes Gutenberg: sein Leben und sein Werk, 3rd edn, Nieuwkoop: B.de Graaf (the standard biography), A.M.L.de Lamartine, 1960, Gutenberg, inventeur de l'imprimerie, Tallone.Scholderer, 1963, Gutenberg, Inventor of Printing, London: British Museum.S.H.Steinberg, 1974, Five Hundred Years of Printing 3rd edn, London: Penguin (provides briefer details).LRDBiographical history of technology > Gutenberg, Johann Gensfleisch zum
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14 Le Gray, Gustave
SUBJECT AREA: Photography, film and optics[br]b. 1820 Villiers-le-Bel, Franced. 1882 Cairo, Egypt[br]French painter and photographic innovator.[br]Le Gray studied painting, and to supplement his income as an artist he took up photography in the mid-1840s. He showed remarkable aptitude, and for a time he was at the forefront of innovation in France and pioneered a number of minor improvements. In 1847 he began gold-toning positive-paper prints, a practice widely adopted later. In 1850 independently of Archer in England, he experimented with collodion on glass as a carrying medium for silver salts. It was also in 1850 that Le Gray introduced his waxed-paper process, an improvement of Talbot's calotype process which was favoured by many travelling photographers in the 1850s and 1860s. Le Gray published instruction manuals in photography that were well received. He travelled to Egypt to teach drawing in 1865, but his health deteriorated after a riding accident and he made no further significant contributions to photography.[br]Bibliography1850, Traité pratique de photographier sur papier et sur verre, Paris 1851, 2nd edn, London: T. \& R.Willats (his most significant publication).Further ReadingJ.M.Eder, 1945, History of Photography, trans. E.Epstean, New York.JW
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